Apple ‘Shot on iPhone’ ad campaign continues with ‘One Night on iPhone 7’


By Mike Wuerthele

Monday, January 30, 2017, 08:58 am PT (11:58 am ET)

Apple has expanded its “Shot on iPhone” ad campaign with new ads in the “One Night on iPhone 7” campaign, documenting events and places from around the world on Nov. 5, 2016.

For the latest “Shot on iPhone” campaign, Apple enlisted a group of photographers to capture life from dusk to dawn using the low-light camera on iPhone 7. The people, sights and scenes they encountered will be displayed in 25 countries beginning on Monday.

Photographer Elsa Bleda captured artists in and around Johannesburg, South Africa. Jennifer Bin shot her hometown of Shanghai from rooftops throughout the city and Illinois’ Kristin Kelley captured the night through the eyes of her children.

The photographers weren’t limited to their local areas for the campaign. Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone. Ruairidh McGlynn traveled to Iceland to photograph the Arctic, traveling overnight by dog sled.

It is unclear where the campaign will be seen at this time. The “Shot on iPhone” advertising campaign uses photos from actual users of the iPhone, with soundtracks accompanied by Apple Music selection. Spots from the campaign have shown up on TV, on billboards and around the web, each advertising the iPhone’s ability to capture high quality images without add-on peripherals or software.

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